What The Row Size Numbers Mean: Margaux 10, 12, 15 and Beyond
Most luxury houses size their bags using adjectives. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: none of those words commits to anything you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue easier to read. The number carried in a model name gives the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 is twelve inches. That one fact does more practical work than any amount of styling copy, and it runs through this explainer throughout.
The system runs further than the flagship alone. The roll call runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the tell: nobody writes 15.75 unless the figure is meant literally. What follows sets out how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule in plain terms
Read the number in the name, add the word inches, and that is the width of the bag. That is the system in full, applied consistently enough across the numbered families that it makes sense to treat as a rule rather than a coincidence. It is unusually honest labelling, because it removes the gap between what a size sounds like and what it measures. ysl sale A Small at one house can be larger than a Medium at another, yet ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than estimation. It also explains why the brand can run four sizes of one silhouette without confusing anyone.
| Model | What the size number means | Dimensions as published (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width by name; measurements not listed |
| Margaux Shoulder 12 | 12 in as named | 14.75 x 9 x 5 in, which is the exception to the rule |
| Margaux 17 | 17 in | Approximately 17 x 12 x 9 in |
| India 10.00 | 10 in | No official figures published |
| India 12.00 | 12 in | No official figures published |
| India 15.75 | 15.75 in | Not listed officially |
| Agnes 12 | 12 in | Only the width, taken from the name |
| Agnes 15 | 15 in | Width from the name; nothing further listed |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Only the width, taken from the name |
| Sofia 8.75 | 8.75 in | Archive model, not officially listed |
| Sofia 10 | 10 in | Archive model; no official listing |
What the number does not tell you
Width is only one of three dimensions, and the other two scale with it in no predictable way to speak of. Compare the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a proportional enlargement of the smaller one. The height changes, rising by two inches, and so does the width, by the same amount. In practice, stepping up a size gets you a taller opening and more length rather than a deeper bag. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference smaller than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number leaves out. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is exactly why both sizes ship with a removable shoulder strap. The interior fittings are different too, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Day to day, details like those count for more than an inch of width. The number places the bag on a scale; the specification is what tells you how it behaves.
The Margaux Shoulder 12, where the rule bends
There is one current model that breaks the pattern, and it is better stated clearly than left quiet. The Margaux Shoulder 12 has a twelve in its name, yet the brand gives its dimensions as 14.75 x 9 x 5 in. The width in the name and the width in the specification disagree, so the number is working as a family size rather than as a literal external measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. Generalise the lesson, then, and use the number as a starting point before confirming against published dimensions and committing. Where a listing carries no dimensions at all, read the number as a guide rather than a measurement.
What each width really holds
The step most guides skip is translating inches into daily use. Anything under ten inches wide is a phone, cardholder, keys and lipstick kit, the territory of the Sofia 8.75 and the small clutches. Ten inches is the classic small day bag, good for a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet all at once. A working width is fourteen to fifteen inches, the point at which documents and a tablet are no longer a squeeze. At seventeen inches, as on the Margaux 17, you are into weekend and travel territory rather than everyday use.
- 8.75 to 10 in: evenings, quick errands and anything where the bag ought to disappear.
- 12 in: the most useful width in the line and the one most buyers settle on.
- 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
- 17 in: travel and staying over, where soft structure is a feature and not a compromise.
Price tracks width, but material moves faster still
Size and price move together, though not as steeply as you might expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a much larger step for the same two inches. Larger jumps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. If you are optimising spend, choosing the material is the bigger financial decision, and choosing the width is the bigger practical one.
The models that carry no number
Plenty of the line falls outside the system, and confusion sets in when the two conventions get mixed. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size marker. For those, dimensions are the only guide: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are shorthand for orientation, usually read as north-south for taller shapes and east-west for wider ones.
Turning inches into a choice
What makes a literal sizing system useful is that you can prove it before buying. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for the soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement lets on. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one performs better. That trade-off, not the number itself, is the true choice in front of you when you buy row handbags in a numbered family.